AMPLIFY DAILY: The 3 Step Process To Telling Amazing Origin Stories (Day #45 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #45 OF 365 | Wednesday, February 14th, 2024

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I walked you through how I use my google sheets master project tracker coupled with Slack and Asana…

To manage my full-time development and design team in the Philippines.

I can see exactly what my team is working on each day at a glance…

To verify that projects in their queue are the highest priority each day…

Without me needing to speak to them directly for 5-7 days at a time if I don’t have direct project related conversation that I need to have with them.

The 3 Step Process To Telling Amazing Origin Stories…

CATEGORY: Storytelling Frameworks

In today’s video, I share 3 specific strategies you can use to go from being a pretty TERRIBLE storyteller like I am naturally…

To being a decent to better than average storyteller almost instantaneously, when you apply these 3 steps consciously in your storytelling process.

As a bonus, I also give you one tactic that you can use to have people stick around and engage with you until the end of your presentations or stories.

Again, naturally, I’m not a great storyteller.

As a matter of fact, if I tell stories using my natural instincts, I’m an AWFUL storyteller.

Over the years I’ve learned a very specific approach to storytelling…

That makes stories vivid and compelling, and leaves people wanting to learn more.

Apply these 3 things I’m going to share with you today to craft an origin story for your brand…

And just watch how people begin to lean in and want to engage with you.

First I’m going to tell you a little story about me, using the 3 storytelling tactics…

And 1 bonus strategy that keeps people engaged and listening all the way to the end of presentations or stories when you share them.

Listen closely, and try to pick them out.

After I’m done, I’ll share the 3 storytelling tactics, and the 1 bonus strategy that keeps people engaged and listening, from start to finish.

WATCH NOW, THEN COME BACK TO THIS.

Did you catch the 3 principles in action?

What about the bonus strategy?

Let me break it all down for you…

STEP 1: Start in the middle of the story…

Not at the beginning, in the middle.

The 1st line of my story starts in the middle of my life, with a jarring statement…

“I lost it all at age 30.”

You’re paying attention from the 1st line.

STEP 2: Speak in present tense…

As often as possible, use PRESENT tense vs PAST tense as you’re telling your story.

Present tense, the listener is in the moment with you, reliving it in real-time.

Past tense, you’re describing something, and there’s a bystander, not a participant.

STEP 3: Include vivid details…

When you give extra details in your story…

It colors the spaces in between the lines, and truly allows people to see the scene…

Which brings them deeper into your story in their mind’s eye.

“2 minutes west of Lakeshore Drive, 7 minutes south of downtown Chicago…”

I could’ve just said my condo was in the Historic Bronzeville community of Chicago…

But by describing it with those additional details…

I now give you visual reference points of Chicago’s lakefront…

And Chicago’s downtown landscape…

Along with the drive to and from them.

Go back and watch again, this time listening for those 3 tactics, and you’ll hear them this time.

Use them in your own stories.

BONUS: How to keep people engaged with your presentation or story to the end…

One last thing – I promised you I’d give you a tactic that keeps people’s attention to the end of your presentations or stories…

It’s a psychological principle called the Zeigarnik effect.

It’s named after Lithuanian-Soviet psychologist Bluma Zeigarnik.

What Zeigarnik figured out is that the human brain craves completion.

When a learning moment is interrupted, we don’t want to leave it unfinished.

How does that translate to a presentation or a story?

Ever heard someone drop a teaser about something they’re going to cover at the end of the presentation, and tell you to stay to the end to hear it?

That’s the reason why. They are anchoring that little mechanism in your brain to not feel complete until they’ve heard that thing you promised them…

Kind of like when I told you that I would give you 3 strategies…

But that they would be at the END of the video.

Hope you enjoyed today’s AMPLIFY DAILY.

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Don’t hesitate to reach out – tkrs@thomaskrstovall.com.