AMPLIFY DAILY: SHOW, Don’t Tell (Day #27 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #27 OF 365 | Saturday, January 27th, 2024

Today, I’m talking about key principle #4 in my 5 keys to effective attraction-based marketing.


If you missed yesterday’s AMPLIFY DAILY, I talked about key principle #3 in my 5 keys to effective attraction-based marketing

Frame HOPE inside of pain.

If you focus on helping your customers or clients avoid pain they think they MAYEXPERIENCE in some future…

But that they aren’t experiencing currently, and haven’t experienced in the past…

Your solution becomes a “nice to have.”

But when your solution addresses pain they are EXPERIENCINGRIGHT NOW

Or helps them avoid a pain they’ve ALREADY EXPERIENCED from a previous failure that they are probably headed toward again right now…

Your solution becomes a MUST HAVE.

SHOW, Don’t tell…

In today’s video we cover my 4th key principle of effective attraction-based marketing, SHOW Don’t Tell .

How many times have you visited a website with your intent very high to buy a product or program…

Only to find it incredibly hard to navigate in order to quickly…

1) Evidence: Show me proof that all of your client results are true, not just testimonials

2) Track Record: Show the first steps in the process being done in real-time on their company

Cover the bases in your mind that your contract will need, and move those right out to the front of the transaction.


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At Your Service,