DAY #26 OF 365 | Friday, January 26th, 2024
Today, I’m talking about key principle #3 in my 5 keys to effective attraction-based marketing.
YESTERDAY’S RECAP
If you missed yesterday’s AMPLIFY DAILY, I talked about key principle #2 in my 5 keys to effective attraction-based marketing…
Frame HOPE inside of pain.
If I’ve done my job creating a clear picture of the set of characteristics, considerations, pain, and desired outcomes that my IDEAL customer or client has…
All I need to do is make it clear what my offer is about, and invite people who are the perfect fit to consider and be considered for my offer…
And if they’re the right fit, they will REQUEST a ticket, or REQUEST a contract, etc.
Nice To Have vs Must Have…
In today’s video we cover my 3rd key principle of effective attraction-based marketing, Frame HOPE Inside of Pain.
If you focus on helping your customers or clients avoid pain they think they MAYEXPERIENCE in some future…
But that they aren’t experiencing currently, and haven’t experienced in the past…
Your solution becomes a nice to have.”
But when your solution addresses pain they are EXPERIENCINGRIGHT NOW…
Or helps them avoid a pain they’ve ALREADY EXPERIENCED from a previous failure that they are probably headed toward again right now…
Your solution becomes a MUST HAVE.
