AMPLIFY DAILY: Only INVITE, Never Ask (Day #25 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #25 OF 365 | Thursday, January 25th, 2024


Today, I’m talking about key principle #2 in my 5 keys to effective attraction-based marketing.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I talked about key principle #1 in my 5 keys to effective attraction-based marketing

Talk To The Lady In The Red Dress.

The 1st key to attraction-based marketing is getting laser beam clarity on your EXACT ideal client…

And speaking to them and ONLY THEM with words, context and a marketing approach designed 100% for them.

Get Them To CHOICE, Not To Yes…

In today’s video we cover my 2nd key principle of effective attraction-based marketing, Only INVITE, Never Ask.

What does this mean?

You’ve gotta ASK for the sale…right?

My belief? My job is not to sell you and get you to yes…

My job is to get you to CHOICE.

I’m only committed to someone making the most aligned choice for themselves in that moment, and to me making the most aligned choice for myself…

Maybe that means working together. Maybe it means me referring them to someone else.

How Do You Sell Without Selling?

To me personally, the most authentic and ethical way to sell, is to NOT sell at all.

If I’ve done my job creating a clear picture of the set of characteristics, considerations, pain, and desired outcomes that my IDEAL customer or client has…

And I’ve got an offer that provides the EXACT solution that this person needs…

All I need to do is make it clear what my offer is about, and invite people who are the perfect fit to consider and be considered for my offer…

And if they’re the right fit, they will REQUEST a ticket, or REQUEST a contract, etc.

“Would You Like To REQUEST A Contract?” Can I Actually Say That To Someone?

It takes nuance, and a well designed transaction, to have a prospect go from feeling like they’re 100% in control of the transaction initially…

To finding themselves REQUESTING the opportunity to give you money, and HOPING you’ll accept them into your program…

But that’s the difference between the traditional approach, versus ATTRACTION-BASED marketing and sales, which doesn’t attempt to cajole or convince…

Which has you truly be listening from a place of how can I be of service…

Instead of how can I sell you something.

The odd part about it is when you stop trying to “sell,” and strictly focus on service, and guiding people to clarity on making the most aligned choice for themselves…

You become a more efficient and effective salesperson than you could’ve ever imagined.

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At Your Service,