AMPLIFY DAILY: MARKETING vs SALES (Day #24 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #24 OF 365 | Wednesday, January 24th, 2024

Today, I’m talking about key principle #1 in my 5 keys to effective attraction-based marketing.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I talked about how we distinguish MARKETING vs SALES.

The reality is that both MARKETING and SALES are simply a game of narratives, and…

The best NARRATIVE wins.

When a customer makes a purchase, the narrative they are unconsciously accepting is…

“This product / service is the best solution for my specific need, in this specific moment.”

They Don’t Notice You In A Crowded Room…

In today’s video we cover my 1st key principle of effective attraction-based marketing, Talk To The Lady In Red.

You’re in a crowded room, 125 people or so…

Everyone’s buzzing around networking, connection, laughter, great energy…

You hear people at different times calling to others across the room, but you don’t turn around, because they’re probably not talking to you…

Then you hear someone calling out, “Hey you in the red dress…

You’ve got on a red dress, but you don’t even bother turning around… 

There’s tons of people in the room, of course they’re talking to someone else with a red dress on.

Speak To Them And ONLY Them…

Hey you with the red dress…and the black heels…and brown hair with the gray streak…and green glasses…holding an old fashioned!

You turn around so quickly to see who’s calling you that you almost catch whiplash!

Based on that description, it’s clear that they’re talking to YOU and ONLY YOU.

This is what it looks like to craft the narratives in your marketing messaging for your EXACT ideal client or customer…

With such specificity that no one but them turns around…

And THEY turn around every time.

The 1st key to attraction-based marketing is getting laser beam clarity on your EXACT ideal client…

And speaking to them and ONLY THEM with words, context and a marketing approach designed 100% for them.

ARE YOU AN OFFICIAL SUBSCRIBER YET?

To make sure you don’t miss any special opportunities and information that I make available specifically to my AMPLIFY DAILY subscribers, register at https://ThomasKRStovall.com to make sure you don’t miss any emails.

At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.