AMPLIFY DAILY: MARKETING vs SALES (Day #23 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #23 OF 365 | Tuesday, January 23rd, 2024

Today, I’m talking about MARKETING vs SALES, and how to distinguish between the two.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I talked about using a “Features-Based” Viral Membership Approach to grow your audience, and attract your ideal customer or client inbound.

In the video, I walk through exactly how I built a 6000 person, referral-based membership community in the technology space across 16 countries in a few years time…

The crux of my strategy was a viral, features-based approach to growth…

And I did all of that without ever running a single ad.

The Best Narrative Wins…

In today’s AMPLIFY DAILY, we distinguish MARKETING vs SALES.

Many people speak about marketing and sales interchangeably.

I’ll admit, for many years, I didn’t truly have a clear view of what distinguished the two.

The reality is that both MARKETING and SALES are simply a game of narratives, and…

The best NARRATIVE wins.

The Unconscious Narrative At The Root Of Every Purchase Decision…

When a customer makes a purchase, they are unconsciously accepting a narrative…

“This product / service is the best solution for my specific need, in this specific moment.”

MARKETING interrupts an existing narrative a potential customer is currently accepting, and invites them to consider a new narrative.

SALES challenges an existing narrative a potential customer is currently accepting, and invites them to accept and choose a new narrative…yours.

Said another way…

MARKETING gets customers to the site…

SALES has them commit and buy.

Marketing and Sales need to be aligned, but people confuse and collapse them together…

They are NOT one in the same.

CONSIDERATION then COMMITMENT

MARKETING precedes SALES.

When Does Marketing Transition Into Sales?

When someone sees your invitation to consider their product or service out in the marketplace, that is marketing.

An ad. A billboard. A t-shirt. A ball cap. A sign at the bus stop. A social media post. A tv commercial.

All marketing. It’s designed to have someone CONSIDER a new purchase decision, and say “Huh…I’d like to know more about that.”

That potential customer is not in your sales cycle until you have their direct contact information…

Preferably an email address or phone number.

The moment that you have their contact information, and can reach out to them directly…

They are now in your SALES cycle.

This is why I start every single one of my funnels off with some sort of quiz…

Or readiness assessment…

Or “alert list”…

Or some other narrative designed to have my prospect immediately give me their contact information…voluntarily.

The faster that we establish their interest in what I’ve got, and the fact that I’m here to provide them with the exact thing they’re looking for…

AT A PRICE…

The faster the transaction will move, because the expectations are clear from moment one on both sides.

ARE YOU AN OFFICIAL SUBSCRIBER YET?

To make sure you don’t miss any special opportunities and information that I make available specifically to my AMPLIFY DAILY subscribers, register at https://ThomasKRStovall.com to make sure you don’t miss any emails.

At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.