AMPLIFY DAILY: Real-Time Program Launch, BTRC – Storytelling (Day #47 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #47 OF 365 | Friday, February 16th, 2024

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I walk through a recap of the launch funnel for my YouTube Cash Course launch partnership with Whitney Bonds…

Ahead of inviting Whitney’s existing warm audience network to purchase a ticket for her YouTube Cash Course LIVE! event.

Ahead of inviting Whitney’s existing warm audience network to purchase a ticket for her YouTube Cash Course LIVE! event.

Real-Time Program Launch, Behind The Red Curtain – Storytelling Frameworks…

CATEGORY: Storytelling Frameworks

NOTE: If you’re annoyed by the sweet sound of children’s voices lightly at play in the background at times, mute this video and watch it on silent until I jump on the phone with Whitney at about the 10 minute mark.

In today’s video, I decided to do a real-time screen record and let y’all see me copywriting for our 2nd to last email that went out around 9pm or so today…

To close out day 1 of open cart for the YouTube Cash Course launch partnership with Whitney Bonds.

This is a warm network launch campaign primarily to Whitney’s existing email audience.

On AMPLIFY DAILY #46 I did a full campaign recap of the week long campaign up to that point…

Ahead of today’s big announcement in the new FB group we opened up to announce Whitney’s YouTube Cash Course LIVE! event date and program launch.

Up to this point, everything that we’ve shared with the daily updates in the FB group has been all about authority and proof of claims…

Showing screenshot evidence of a different revenue stream every single day that Whitney is making from YouTube…

Authority isn’t enough, and they are the main character in their story, not you…

But as we transition into the actual meat and potatoes of the campaign…

It’s important to remember that your prospect’s journey is about THEM, not you.

It would be really easy to get lost in just talking about Whitney’s success…

And to assume that showing 21 days of unique revenue streams, every single day, all from YouTube…

Would be enough to have her audience purchase access to her live event to teach them how to make money on YouTube…

But what we have to be clear about is the fact that all we’ve done up to this point is establish authority…

And make it clear that they can trust that Whitney knows what she’s talking about…

They’re dealing with 2 very specific limiting beliefs / fears that cannot be ignored…

And make it clear that they can trust that Whitney knows what she’s talking about…

But we haven’t yet begun to address the fact that this customer avatar is going to be dealing with 2 very specific objections…

It worked for her, but I don’t believe it will work for me…

Be clear, I didn’t just say “I don’t know if it will work for me…” because the unconscious narrative is likely to be worse than just I don’t know if I believe…

As much as they’d like to believe, the unconscious narrative is probably “DON’T believe it will work for me…

No matter how “excited” and “ready to go” they may say they are.

The 2nd thing they’re going to be dealing with is fear of getting on camera…

Because let’s face it, the internet can be an awful place…

And none of us wants to get trolled or judged by tens of thousands of people about our videos…

Let alone by our friends, family and potentially our colleagues.

We’re not going to blow smoke up their skirt…

So what we’re not going to do is pretend like everything about this process is lollipops and unicorns…

We’re going to deal with it head on, and deepen the trust that the audience has for Whitney in doing so.

So what I asked to share with me today was the underbelly of her success…

What are the things she doesn’t like about creating content?

What are the areas she’s still self-conscious about?

The more vulnerable you are, the more your audience will resonate and be willing to buy…

And she told me about her lazy eye, and how she’s self-conscious about that on camera…

And how she hates for her husband to watch her videos, because she feels self-conscious.

Those are the very HUMAN stories that have your audience say “I LIKE them…I TRUST them…I RELATE to them…I WANT TO BUY.”

By and large, humans follow the herd…

Then to tap into herd mentality, it’s story time all day tomorrow…

In the FB group we’ll tag everyone who purchased…

In one of tomorrow’s emails, we’ll put the names of every single buyer, and congratulate them publicly…

We’ll again share images and details of every single thing they’ve just gotten for their $497 purchase…

Because we want EVERYONE who thought about buying, but didn’t, to be feeling every bit of that regret…

And to be wondering if they made the wrong move by not purchasing, and have the seed of doubt beginning to grow in their mind…

Because there’s 2 full weeks left in this campaign!

Day  1 is all about gathering a few wins, some quick social proof, and framing the setup…

Day 1 of the campaign is nothing more than an anchoring point for us to demonstrate that our deadlines are real…

While collecting some quick cash and early wins…

While creating pain of loss for our audience to sit inside of for the rest of the campaign…

Gnawing at them, as Whitney delivers evidence day after day of how much money is available on YouTube…

Just waiting for them to tap into…

Coupled with story-based emails where Whitney leans into vulnerability and authenticity…

Speaking about her own fears, her own doubts, her own insecurities…

And humanizes herself so everyone following the campaign can think to themselves…

“I can really relate to her…she’s an ordinary person, JUST LIKE ME.”

And the more that we can remove the pedestal, and have the audience view themselves as just like Whitney…

And tell stories of pain, fear, doubt and DESIRES that map right onto their own experience of life…

The more people will buy that ticket.

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At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.