AMPLIFY DAILY: Real-Time Program Launch, BTRC – Why A Live Event? (Day #48 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #48 OF 365 | Saturday, February 17th, 2024

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I decided to do a real-time screen record and let y’all see me copywriting for our 2nd to last email that went out around 9pm or so yesterday…

To close out day 1 of open cart for the YouTube Cash Course launch partnership with Whitney Bonds.

This is a warm network launch campaign primarily to Whitney’s existing email audience.

Real-Time Program Launch, Behind The Red Curtain – Campaign Breakdown…

CATEGORY: Stage-by-stage breakdowns of 5- and 6-figure marketing and sales campaigns

In today’s video, I’m asking the question “Why A Live Event?” for the YouTube Cash Course launch…

And what does that ticket purchase do for us?

When it boils down to it, what we are doing is creating a dynamic where Whitney is actually getting paid thousands of dollars…

To show up in a room of people who can’t wait to meet her…

And deliver her program content to them live, while cameras roll.

So instead of her sitting in front of a camera for 10 hours, with no energy…

We transformed the narrative and are putting Whitney in front of PEOPLE for 10 hours…

Which will totally change the way her energy comes across…

And also give us some really dynamic, high end video footage for the course curriculum.

This will also give us TONS of behind the scenes footage that we will use for filling up Whitney’s social media timeline to promote the program…

While putting a handful of buyers in the room, in an environment that is naturally going to be intimate and transformative…

Which creates the perfect dynamic to grab a dozen or more testimonial videos in real-time…

Which we can then also use to effectively promote the course to a wider audience across social media with paid ads…

And also continue to amplify the good gossip organically.

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At Your Service,