AMPLIFY DAILY: Lead Qualification in Attraction-Based Marketing (Day #20 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #20 OF 365 | Friday, January 20th, 2024

Today, I’m showing you how to use Lead Qualification in Attraction-Based Marketing campaigns and funnels.


If you missed yesterday’s AMPLIFY DAILY, I shared an example of a video that I included in my weekly CEO update email that I send to the subscribers of my financial education community,, every Friday.

It’s just a simple, behind the red curtain view of what’s going on with the CEO, and the company that week.

In my experience, email subscribers really appreciate this transparent view into your life, and it humanizes you and has them be more interested in the company overall.

Your Sales Cycle Will Speed Up By Default If You Do These Things…

In today’s AMPLIFY DAILY, we talk about accelerating your sales cycle through lead qualification.

Next to having a deep understanding of your customer avatar, lead qualification is probably the single biggest opportunity and most overlooked and underutilized step in most people’s sales process.

When done properly, lead qualification engages your prospects immediately in such a way that they are being both qualified and trained in the most important differentiating aspects of your offer, in real-time.

In this video, I walk through the psychology of the lead qualification process in a “financial autonomy quiz,” a “readiness assessment” for a property preservation online course, and an “access list” for a clothing brand online education community.


To make sure you don’t miss any special opportunities and information that I make available specifically to my AMPLIFY DAILY subscribers, register at to make sure you don’t miss any emails.

At Your Service,