AMPLIFY DAILY: “$53K Launch Breakdown >> Infrastructure – Overview (Day #10 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #10 OF 365 | Wednesday, January 10th, 2024

In this current series of emails, I’m giving you an all access pass behind the scenes of a warm network launch campaign I architected and partnered on in the last week of 2023…

The campaign ended up doing approximately $53,000 in sales over a day and a half, and around $57,000 total before it was officially done a couple days later.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I broke down the offer design for the lower ticket part of the offer stack.

As you’ll see in yesterday’s video above, I discussed how in the launch campaign, every aspect of the psychology, messaging, and program design in the lower ticket AYV University offering is preparing the participants mentally and financially to level up to the $10K offer.

WHY WE DON’T USE ALL IN ONE SYSTEMS…

  • Redundancy
    • In an all in one system, one piece goes down, the whole system is down
    • If you’re using separate softwares, yes there are more moving parts, but if there’s an issue with one piece, you can easily sub it out with a different software
  • Bigger brands are tyically good at several things, not GREAT at any…
    • Take Kajabi for example…
    • Their checkout experience is very limited, and their CRM is not sophisticated
    • Sure, when you’re just starting out, this stuff is fine
    • But when you’ve got the level of sophistication in tagging and tracking that we have in our system, we want the best software tool for each individual element in the system, and we just integrate them together to form the whole
    • Sophisticated upsells and downsells are not possible with Kajabi
    • When you get more serious about the business, you learn that your average order value is where you make your money, not necessarily on the first item in the order
      • Bumps
      • Upsells
      • Downsells
    • If we are limited in what we can do, we are limited in the money we can make as well

WHY WE USE OUR OWN CUSTOM WORDPRESS SALES SITE, NOT 3RD PARTY PAGE BUILDERS

We want to OWN the primary asset in our entire funnel, our website.

When we spend all this time and money driving traffic to it, we want to keep the benefit of that SEO for our asset, and not be driving traffic to a page that a 3rd party company owns and manages.

For example, our Property Preservation Mastery brand’s website is consistently #4 or #5 on page 1 in search results when you search “Property Preservation Online Courses.”

We don’t want that SEO living on someone else’s page, that we rent from them. We want on OUR asset.

WHAT WE’LL COVER TOMORROW…

Now that we’ve covered part 1 of the infrastructure creation process for the campaign at a high level…

Tomorrow I’ll walk you through part 2 of the TECHNICAL side of the campaign, and I’ll share every web page we built for each stage of the campaign, what’s on them, and why.

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At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.