AMPLIFY DAILY: Using Psychological Reactance in Sales (Day #41 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #41 OF 365 | Saturday, February 10th, 2024

CATEGORY: Attraction-based marketing and sales techniques

In today’s video, I discuss using a principal called “psychological reactance” in the sales process.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I walk through the details of setting up the FB group and welcome video for the YouTube Cash Course LIVE! launch campaign…

Ahead of inviting Whitney’s existing warm audience network to begin joining the alert list and getting into the FB group…

Setting up the campaign properly is an incredibly boring and incredibly important thing…

And as you’ll see in the video, some of these little technical details for live streaming from Zoom into a FB group can be kind of tricky.

Psychological Reactance is the motivation to regain a freedom after it has been lost or threatened…

CATEGORY: Stage-by-stage breakdowns of 5- and 6-figure marketing and sales campaigns

Said another way, freedoms once had that are taken away or lost will compel a visceral response in human beings…

Whereas freedoms never experienced that are being promised as a “possibility” don’t move humans to action with nearly the same level of effectiveness.

I started AMPLIFY DAILY primarily for myself…

To force my own hand in making and keeping a promise to write and publish high value content every single day…

In my commitment to building my personal brand platform in 2024…

Instead of just being 1 of the best kept secrets behind 5- and 6- figure program launches…

And 7-figure sales automation systems being put in place with some of your favorite online luminaries.

Well in 2024, part of the process to be a KNOWN person is to create your thought leadership platform by publishing content on social media…

Guys. This is not something I don’t know…

I LITERALLY teach my clients and customers EXACT frameworks I’ve architected for doing this incredibly quickly and profitably online…

And then when it comes to myself – SO LAZY lol. Judge me later…

So with AMPLIFY DAILY, I publish HIGH VALUE content daily..

Stuff that I teach and implement in 5-figure engagements for clients and customers…

But it’s a 100% FREE daily newsletter, and always will be…

As a businessman, I find it fun to figure out ways to monetize things…

But how do you monetize something that will always be free?

The daily email will ALWAYS remain free…

But the actual newsletter site that I’ll introduce soon for AMPLIFY DAILY will not…

It only has value when there are DOZENS of really valuable articles that a person would want to be able to organize, search and save for viewing later…

Because most people are not organized enough to do that in their own email inbox…

So I’ll train my subscriber audience over time to get used to utilizing the newsletter site as a consistent resource…

For searching through dozens of AMPLIFY DAILY articles as a reference for strategies to implement in their own businesses…

And at some point in the future, I’ll introduce a paywall if they want to continue accessing the newsletter…

Preferably after I’ve already given them the ability to save specific articles to their profiles as a quick reference…

Because then it would hurt to actually LOSE that profile.

So how do you take away “freedoms” without causing a customer revolt?

The key to having it be something that gets accepted easily and without a customer revolt…

Is to make the yes something that still feels like it is “within their control” and not something being forced on them…

So I’ll likely introduce the fee by making it a “pay whatever you want” per month type of offer…

But set the floor at some minimum amount, such as $1/day.

That’s how I’ll monetize AMPLIFY DAILY at some point…

But for now? There’s no shortcuts…

The only way to make this something that is monetizable is to deliver on the promise…

And give you HIGH VALUE CONTENT every single day. That’s my only job.

ARE YOU AN OFFICIAL SUBSCRIBER YET?

To make sure you don’t miss any special opportunities and information that I make available specifically to my AMPLIFY DAILY subscribers, register at https://ThomasKRStovall.com to make sure you don’t miss any emails.

At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.