AMPLIFY DAILY: Use The Difficulty (Day #42 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #42 OF 365 | Sunday, February 11th, 2024

CATEGORY: CEO Level Insights

In today’s video, I discuss a story about how actor Michael Caine approaches his craft that I read on Sahil Bloom’s LinkedIn page recently…


If you missed yesterday’s AMPLIFY DAILY, I discuss using a principal called “psychological reactance” in the sales process.

Psychological Reactance is the motivation to regain a freedom after it has been lost or threatened…

Said another way, freedoms once had that are taken away or lost will compel a visceral response in human beings…

Whereas freedoms never experienced that are being promised as a “possibility” don’t move humans to action with nearly the same level of effectiveness.

Use The Difficulty…

CATEGORY: CEO Level Insights

These are Sahil Bloom’s words…

Michael Caine on his defining philosophy on life.

Use the Difficulty…

As a young actor, he was rehearsing a play scene when a chair got stuck in the door and blocked his path…

He told the other actor he couldn’t get by the chair to enter the room in the scene…

The actor’s response…

Use the difficulty…if it’s a comedy, fall over it, if it’s a drama, pick it up and smash it.

This idea—of using the difficulty—became a defining mantra for Michael Caine’s life.

There’s never anything so bad that you cannot use that difficulty…if you can use it a quarter of one percent to your advantage, you’re ahead, you didn’t let it get you down.

This idea hit me hard…

How can you use the difficulty you’re currently facing?

How can you embrace the struggle?

How can you find flow through the friction?

How can you sow the seeds of your light during the periods of darkness?

As with everything in life, control the controllable…

The difficulty is already there, you can’t control it.

You can control how you react to it.

You can control your response to it.

You can control your attitude towards it.

Lesson: Difficulty is inevitable. Use it.


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At Your Service,