AMPLIFY DAILY: Real-Time Program Launch, Behind The Red Curtain – Alert List Video (Day #39 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #39 OF 365 | Thursday, February 8th, 2024

CATEGORY: Stage-by-stage breakdowns of 5- and 6-figure marketing and sales campaigns

In today’s video, I give a brief overview of the 4 stages we will be using in the three (3) “Sandbox Launch” campaigns I’ll be letting you observe in real-time over the next 1-2 weeks.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I give a brief overview of the 4 stages we will be using in the three (3) “Sandbox Launch” campaigns I’ll be letting you observe in real-time over the next 1-2 weeks.

This video gave a pretty thorough rundown of what you can expect in the launch campaigns, so it’s a great place to start before diving into the daily BTRC (behind the red curtain) videos.

Before we dive in, let me give you some background on the launch you’re seeing…

CATEGORY: Stage-by-stage breakdowns of 5- and 6-figure marketing and sales campaigns

In today’s video, I let you be a fly on the wall as I recorded the real-time scripting of the Alert List video for 1 of the program launches I’m partnered on this month…

This partner launch is for a program I coined call “Youtube Cash Course,” specifically for a Youtube expert named Whitney Bonds.

I’ve done quite a bit of business with Whitney over the last few years, as she’s been my highest paid affiliate for some time now.

Whitney sent us SO MUCH BUSINESS, and I was always wondering how she did it…

Under my MindsetToMoney.com company umbrella, one of our flagship online education brands that we own is a Property Preservation Mastery…

Which is an online course that trains people how to start a business in the little known niche of Property Preservation…

And make 4- to 5-figures per month from your living room, managing contractors to do handyman repair and maintenance work on bank-owned properties.

Whitney is our highest paid affiliate, and we’ve paid her tens of thousands of dollars for all of the customers that she’s sent to PPM.

In getting to know more about HOW she did it, I found out that Whitney is an expert in SEO (search engine optimization).

6-figure mom blogger to 6-figure blog blueprint course creator…

Her SEO expertise is how she has been able to create a blog for moms who want to make money from home…

With articles that spotlight various work from home-based business opportunities, just like Property Preservation…

That refer potential customers to sites like ours after reading her blog articles…

And when they buy, Whitney gets paid.

After realizing that she made multiple 6-figures per year as an affiliate…

I helped Whitney to create, publish and launch her 1st online course…

To train others how to launch and grow a 6-figure blog.

And then there was Youtube – this was an easy project to say yes to…

Since then, Whitney’s expertise has grown from creating viral blog articles…

To creating viral Youtube videos, using the same SEO principles that made her a fortune as a blogger…

She’s now amassed over 100,000 views on Youtube…

And what she found is that Youtube is a more consistent stream of income, for way less work…

Because she can get paid from the affiliate revenue generated from referrals…

As well as from the ad revenue generated from Youtube for amassing huge amounts of views.

So Whitney and I partnered up for me to use my program launch framework to first create the skeleton outline for her course…

Then guide her through a warm network launch for the program to her existing audience.

What does real copywriting specific to a person’s natural language pattern look like…

What you’re seeing in this video is the LIVE scripting process for the first video that potential purchasers will see as we invite them into our funnel…

You’ll notice how specific I am in the video about capturing her EXACT word choices, cadence, inflection and context as she reads the script I wrote, and I edit it in real-time.

I’ve never had a copywriter do that with or for me, and no one I’ve ever done it for has experienced anyone do it for them before or since…

Which I can’t for the life of me understand. But I digress…

How the “Alert List” page and video works…

The context for this video is something I call the “Alert List.”

It doesn’t promise a “lead magnet” of any sort, and it also doesn’t promise a “training” of any kind…

This simple “Alert List” page works to drum up interest for a “big announcement” happening in the next 7 days or so…

When you have an existing warm audience that knows your work, is already interested in what you’ve done, and is excited to find out what you’re doing next.

The context is to tell them JUST ENOUGH to have them opt-in to get access to the “big announcement” happening a week later in a private FB group.

Success Leaves Clues…and it also gets your audience pretty interested in your stuff…

Over the 7 days leading up to the announcement, pepper the subscribers daily…

These can be success stories from your clients, or success stories taken from your own life…

As long as they’re aligned with the offer you’ll be making them…

On the day of the announcement, the FB group locks for the remainder of the day, so whoever isn’t in will miss it…

And you make an offer for everyone in the group to purchase the program you introduce to them that day at a RIDICULOUS discount…

And the offer expires at midnight on that day.

What exactly is a “layered launch” anyway?

That’s the first stage in my “layered launch” process…

Which uses time-sensitive opens and closes on special offers to limited segments of your audience base…

And the publication of those special offers after they’ve already been missed, but before the next wave of limited special offers goes live…

As a way to heighten the FOMO (fear of missing out) response to a fever pitch…

If you have your perfect ideal customer qualified and present…

Which is a major 1st step in the process.

ARE YOU AN OFFICIAL SUBSCRIBER YET?

To make sure you don’t miss any special opportunities and information that I make available specifically to my AMPLIFY DAILY subscribers, register at https://ThomasKRStovall.com to make sure you don’t miss any emails.

At Your Service,

Don’t hesitate to reach out – tkrs@thomaskrstovall.com.