AMPLIFY DAILY: Building Your Brand Narratives Social Media Tree (Day #62 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #62 OF 365 | Saturday, March 2nd, 2024

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I gave you a behind the red curtain (BTRC) view into a “day in the life” of what I’m doing in my business…

How I’m doing it, and who I’m working with on my projects.

I walked you through my event plan, run of show, and event slides for the Luminary Launch I managed today with YouTube Cash Course LIVE! and Whitney Bonds…

As well as a snapshot of my approach to social media as I get started with a new social media manager I just hired.

A Day In The Life.

Pull up a chair, you’re going to be here for awhile…

CATEGORY: Content Creation

In today’s video, I’m giving you a DEEP DIVE walkthrough of a core content management structure inside of my “1-Minute Expert” content framework…

I’m going to tell you right now that you might as well not watch this video until or unless you are ready to put down whatever you’re doing…

Because this is basically a 45-minute master class that can transform the way you are currently approaching social media…

And you will not want to look away, because this one is full of nuggets.

The 5 Branches Of Your Brand Narratives Social Media Tree

Brand Narratives Social Media Tree Structure

1. Primary Niche

○ The core category we will choose to focus on establishing our platform on and around, what we intend to be “widely known” for

2. Content Pillars (5-10)

○ The core defining narratives / topics that we will focus on, inside of our niche

3. **Content Type 

○ Select a specific “intention” we have for the experience we desire for a post to create for someone who engages with that piece of content

4. **Content Focus

○ Define the strategic approach for what kind of subject matter to cover in each individual post, based on Content Type (***Use multi-part series on all post types, as often as possible***)

5. **Content Format

○ Define the technical feature set we will use on a social platform to make the actual post, based on Content Focus and Content Type. This is the point where to bring in a social media manager

Expanded definition below for Content Type

Content Type

Select a specific “intention” we have for the experience we desire for a post to create for someone who engages with that piece of content

1. Establish Credibility (“Put Me At Ease”)

2. Establish Authority (“Impress Me”)

3. Edutainment (“Teach Me”)

4. Create Evidence / Social Proof (“Prove It”)

5. Step-By-Step Trainings (“Show Me”)

6. Promote An Offer (“Invite Me”)

7. Foundational Brand Stories (“Connect with Me”)

8. Market Research / Gather Information (“Ask Me”)

9. Rants and Insights (“Challenge Me”)

10. Family & Lifestyle (“Invite Me Into Your Life”)

11. Inspiration (“Inspire Me”)

Expanded definition below for Content Focus

Content Focus

Define the strategic approach for what kind of subject matter to cover in each individual post, based on Content Type (***Use multi-part series on all post types, as often as possible***)

1. For Establishing Credibility…

○ “Got some new faces here…” post

○ Snippets from speaking engagements

2. For Establishing Authority…

○ Meet the team / featured team member

○ Quote from an article written by one of the company founders

○ Tips

○ “Did you know” content about common industry misconceptions

○ Snippets from speaking engagements

3. For Edutainment…

Types

○ Full shorts

○ Micro-shorts

○ Quotables

○ Memes

○ Jokes

○ Interviews

○ Client coaching sessions

○ Dedicated 60 second recordings specifically for shorts and quotables

○Snippets from speaking engagements

◦ ie- Northwestern exec ed

○ Podcast episodes

○ Dedicated b-roll videos across various aspects of life

4. For Creating Evidence / Social Proof…

○Case study

○Infographics

○ Testimonial

○ Review

○ Snippets from speaking engagements

○ User-Generated Content (UGC)

○ Behind-the-Scenes Content

◦ BTRC

◦ Daily operations

◦ Team culture

◦ Making the products / services

5. For Step-By-Step Trainings…

○ Tutorials

○ How-to guides related to your industry or niche

○ Infographics

○ Snippets from speaking engagements

6. For Promoting An Offer…

Types

◦ Full shorts

◦ Micro-shorts

◦ Contests

Content

◦ Client interviews

◦ TKRS unscripted interviews with John Guydon

◦ TKRS scripted interviews with John Guydon

◦ Client coaching sessions

◦ AMPLIFY AUDITS

◦ Master Class shorts

7. For Foundational Brand Stories…

○ Company values

○ Vision and mission

○ Brand origin story

8. For Market Research / Information Gathering…

○ Polls

○ Quizzes

○ Q&A sessions

○ Contest

9. For Educate My Audience…

○ News Articles

○ Blog posts

○ Industry news

○ Infographics

○ Industry Statistics

○ Snippets from Master Classes

○ Snippets from speaking engagements

10. For Rants and Insights…

○ Rants and insights

11. For Family…

○ Dinners out

○ Travel

12. For Inspiration…

○ Stories

○ Quotes

○ Inspirational messages

○ Motivational messages

○ Snippets from speaking engagements

Expanded definition below for Content Format

Content Format

Define the technical feature set we will use on a social platform to make the actual post, based on Content Focus and Content Type

1. Story

2. Reel

● Multi-Series

● Series overview

● 1 post overview

● Collaborator

○ Yes

○ No

3. Post

● Collaborator

○ No

○ Yes

4. Carousel / Swipe

5. Live

● Collaborator

○ No

○ Yes

    Short

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