AMPLIFY DAILY: “$53K Launch Breakdown >> Storytelling – 7-Step Copy Creation, pt.3 (Day #18 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #18 OF 365 | Thursday, January 18th, 2024


Today, I’m showing you a 2nd line by line example of the implementation of my 7-STEP PROCESS FOR WRITING CONCISE AND COMPELLING COPY SNIPPETS, for a real piece of content.

In this current series of emails, I’m giving you an all access pass behind the scenes of a warm network launch campaign I architected and partnered on in the last week of 2023…

The campaign ended up doing approximately $53,000 in sales over a day and a half, and around $57,000 total before it was officially done a couple days later.

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I gave you another high-level overview of my 7-STEP PROCESS FOR WRITING CONCISE AND COMPELLING COPY SNIPPETS.

This structure works for creating articles, posts, emails and ads.

As a recap, this structure has you write stories in email form, that seamlessly translate over to social media, and have viral characteristics.

This 7-Step Process is the backbone of all of the multi-email and social media post driven warm network campaigns that I create, that drive tens of thousands of dollars worth of sales in days.

1. When Naming the Article / Post / Email / Ad…

CLEARLY DEFINE THE NARRATIVE

○ 1-line overview / context for the story, framed inside of either RESULTS, INTRIGUE / CURIOSITYHOPE or PAIN

2. When Framing the Body Copy…

MAKE A FUNDAMENTAL ASSERTION

○ Specific to that particular domain, make a clear and definitive statement of something that works, something that’s broken, or a foundational belief that is easy for a reasonable person who is familiar with the topic to accept

3. When Introducing The Transformation…

CREATE THE CHASM

○ Frame the problem or opportunity that arises as a result of the context given in the fundamental assertion

4. When Mapping The Transformation Onto The Prospect’s Personal Experience

TELL A VIVID STORY

○ Use a quick and compelling personal story to humanize the copy, and make the ad / email / post relatable to the reader

5. When Sharing The Outcome(s)

PRESENT THE SOLUTION

○ Here’s how it turned out…

○ In vivid detail, share how the context, content, framework and design of this solution provides readers with the new insights or skills they need to predictably solve the stated problem, or deepen their ability to take advantage of the stated opportunity

6. When Framing The Opportunity

SET A BOUNDARY – STATE WHO ISN’T INVITED

○ Create clear expectations around successful deliverability or usability of the solution, by clearly sharing who it ISN’T for

○ A core tenet of “attraction-based” invitations are that they’re not for everyone, only very specific people who meet certain criteria

○ Clearer when “who it isn’t for” is definitively stated, vs communicated as “suggestions”

7. When Outlining Next Steps

CREATE YOUR CALL TO ACTION AS A CONDITIONAL INVITATION

○ Prompt your audience to take a specific action. Whether it’s visiting your website, making a purchase, or signing up for a newsletter, your CTA should be clear and compelling

Seeing Is Believing, Plus A Little Surprise…

In today’s AMPLIFY DAILY, I walk you through another real life implementation example of me using this process, LINE FOR LINE

Also, I share behind the scenes of the step by step process I used for creating the emails we wrote…

And the social media channels connected to them that we’ve translated those email stories to  visual posts that have had viral tendencies.

If you like what you see, please do me a favor and invite someone you know to SUBSCRIBE to AMPLIFY DAILY.

Let’s dive right in…

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At Your Service,