AMPLIFY DAILY: BTRC – SXSW 24-Hour Event Activation pt.3 (Day #69 of 365)

Thomas K.R. Stovall
Thomas K.R. Stovall
All Posts By TKRS

DAY #69 OF 365 | Saturday, March 9th, 2024

YESTERDAY’S RECAP

If you missed yesterday’s AMPLIFY DAILY, I walked through an update on the event activation I decided to coordinate from my living room, at SXSW in Austin, TX in less than 24 hours!

If I was going to try to host this by myself, it would have crashed and burned immediately…

Harold Hughes from Black@ Labs was my ears on the ground.

BTRC -Creating and Marketing A SXSW Mixer In 24 Hours Flat, pt.3…

CATEGORY: Attraction-Based Marketing Techniques

In today’s video, I’m walking you through the final update on the event I hosted today at SXSW, with a promotional window that actually ended up being less than 12 hours.

To recap, my team created a 1 page landing site for the event, and it was up and done in a few hours…

The event narrative stated that we would be looking to have approximately 40 spots open for the event…

I shared in my video yesterday that we ended up with pretty much 41 RSVPs…

Which I would expect to translate to approximately 20 attendees showing up on the low end…

And 30 attendees showing up on the high end.

My personal goal was if I could 25-30 attendees, this event would be exactly what I’d hoped for…

And my metric was 20-25 attendees would be just ok…

But less than 20 attendees would be below expectations.

The event ended up being fantastic, and I ended up with somewhere between 25-30 attendees…

And the greater majority of them were people who I’d never met, so I also got the opportunity to expand my network.

I’m glad I got to share this with you, so you can see what it looks like to market an event inside of an “attraction-based” narrative.

A few candids from the day. Enjoy!

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Don’t hesitate to reach out – tkrs@thomaskrstovall.com.